JORDAN BRAND’S MINI HOOPS SERIES

Mini-hoops is a game show where Fearless Ones answer quickfire Q&As around a game of mini-hoop. It’s centered around fun, social-friendly subject matter. The show mixes the nostalgia of mini-hoops, a game we all know and love, with the excitement of an actual game. We created 5-minute shows for YouTube, and create shorter cut-downs for IG Reels and TikTok. Mini-hoops is an evocative, creative playground that Jordan genuinely owns IP around.

Role | As creative producer, I led all pre-production and creative development from set design development, prepping director and photographer and styling to overseeing edit and post production.

WANNA WALTON | On this episode, we play Mini Hoops with Wanna who is most known for his role as Ashtray on Euphoria. Wanna is moving into the professional boxing space and is a new member of the Jordan family. As of March 2024, we had 55K views of this episode on Youtube. There were accompanying social cuts on Jordan’s IG as well.

AARON JUDGE | Newly signed Jordan Fam and Captain of the New York Yankees, Aaron Judge joined us on Mini Hoops, shared some laughs, and talked New York City bodega delicacies with our host Nya.

IDK | This episode, we’re mini-hooping with rapper and producer, IDK.

JORDIN CANADA | On this episode, we link with WNBA and Los Angeles Sparks star, Jordin Canada. Watch to see Jordin and our host Nya talk about everything from her favorite Jordan sneakers to realizing her dreams of hooping at Staples Center.

KIKI RICE | We caught up with college ball player Kiki Rice where she spills on locker room dance moves, her favorite J's, and West Coast Style.

JOVANIE | We welcome R&B singer and Jordan Fam, Jovanie to shoot with Nya and discuss aliens, favorite dance moves, and who's the artist they'd listen to for the rest of time.